The Sereer of Gambia, numbering approximately 66,000 people, are Engaged yet Unreached. They are described as a matrilineal people whose ancestors fled forced Islamization in 11th-century Takrur to found the Sine and Saloum kingdoms, ruled by kings titled Maad a Sinig and Maad Saloum, resisting further Islamization through the 19th-century jihad era They are an Indigenous people, with Sereer as their ethnic/kinship group and are in the Atlantic people cluster of the Sub-Saharan African Peoples. Their primary religion is Folk Islam. They primarily speak Serer.