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The Mala Sale of India

The Mala Sale of India, numbering approximately 171,000 people, are No Longer Unreached. They are a distinct sub‑group within the wider Mala community of South India—especially in Andhra Pradesh, Telangana, parts of Karnataka, and Maharashtra. They mostly adhere to Folk Hinduism and Telugu is their primary language.

Photo by Google. (2026). Image generated by Gemini 3 Flash: Mala Sale

Fast Facts:

Affinity Group: South Asian Peoples
Country: India
People Cluster: Telugu
Primary Language(s): Telugu (tel)
Primary Religion(s): Folk Hinduism
Population: 171,000
Strategic Progress Index (SPI): No Longer Unreached
Global Status of Evangelical Christianity (GSEC): 2% or Greater but Less than 5% Evangelical
People Group ID: PG041624
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Pray for the Mala Sale of India

Join others around the world in praying for the lost to be saved, the gospel to advance, the global Church to grow, and for laborers to be sent out and sustained in the harvest.

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Dig Deeper (Religion):

Primary Religion: Folk Hinduism
Religious Affiliation: Hinduism

97%
%
Folk Hinduism Adherents

Dig Deeper (Language):

Primary Language: Telugu
Language Family: Dravidian

100%
%
Telugu Speakers

Media Resources in Telugu:

Films:
TitleLink
JESUSView Film
JESUSView Film
MagdalenaView Film
The SaviorView Film

4 films

Provided by the Jesus Film Project

View all resources

Bible Resources in Telugu:

Bible Name (Translation)VideoAudioText
Contemporary Version✓
Contemporary Version - LUMO Christmas Film✓
Contemporary Version - LUMO Easter Film✓
Easy to Read Version✓✓
Grace Ministries✓✓

5 entries

Provided by Faith Comes by Hearing

Or check out the Telugu bible at Bible.com

Linked from YouVersion

View all resources

SPI: No longer Unreached

The Mala Sale are No Longer Unreached, which means there are more than 2% evangelical Christian populations and there are churches consistent with evangelical faith and practice. There is still more to be done among them.

Next steps for the Mala Sale:
Empower local believers to begin praying for their own people
Continue gospel seed sowing and church planting
Encourage local leaders to being leading church planting strategy and looking for Unreached and Unengaged groups nearby

Pray specifically for the Mala Sale of India

Claiming to be wise, they became fools.
readRomans 1:22

Ask God to pour out His mercy and bring those who are walking in their own wisdom to faith in Jesus.

Let the nations be glad and sing for joy, for you judge the peoples with equity and guide the nations upon earth.
readPsalm 67:4

Pray that God will use ways from in-person witnesses to digital gospel resources to bring the joy of His salvation to everyone so that they can be glad in Him and sing for joy.

Not neglecting to meet together, as is the habit of some, but encouraging one another, and all the more as you see the Day drawing near.
readHebrews 10:25

Pray that as people place their faith in Christ, they will not neglect meeting together but encourage one another as they see the Day approaching.

And Jesus said to them, "Follow me, and I will make you become fishers of men." And immediately they left their nets and followed him.
readMark 1:17-18

Pray that God will raise up believers from this place and/or other cultures nearby to proclaim the gospel to those who desperately need to encounter it.

Mala Sale Across Countries (ROP3 - 113117) reported in the following countries:

Strategic Progress Index
All

1 people group

PhotoPeople Group IDNameCountryPopulation ▼Strategic Progress IndexLanguageReligion
Mala SalePG041624Mala SaleIndia171,000No Longer UnreachedTeluguFolk Hinduism

To download a comprehensive people group list in spreadsheet form, visit our Research Data page.

Peoplegroups.org relies on updates from the field and other organizations for much of our data, so if you have any updates, please contact us. We use various international naming standards. For a list of these standards and fields, visit our Data Standards section.

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