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PEOPLE GROUP PROFILE

The Samoans of New Zealand

The Samoans of New Zealand, numbering approximately 176,000 people, are No Longer Unreached. They are described as a Polynesian ethnic group indigenous to the Samoan Islands, an archipelago in Polynesia that is politically and geographically divided between the Independent State of Samoa and American Samoa, an unincorporated territory of the United States of America They are an Diaspora people, with Samoan as their ethnic/kinship group and are in the Polynesian people cluster of the Pacific Islander Peoples. Their primary religion is Protestantism. They primarily speak Samoan.

Photo by Google. (2026). Image generated by Gemini 2.5 Flash: Samoan

Fast Facts:

Affinity Group: Pacific Islander Peoples
Country: New Zealand
People Cluster: Polynesian
Primary Language(s): Samoan (smo)
Primary Religion(s): Protestantism
Population: 176,000
Strategic Progress Index (SPI): No Longer Unreached
Global Status of Evangelical Christianity (GSEC): 10% or Greater Evangelical
People Group ID: PG018506
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Pray for the Samoans of New Zealand

Join others around the world in praying for the lost to be saved, the gospel to advance, the global Church to grow, and for laborers to be sent out and sustained in the harvest.

Pray Now!
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Dig Deeper (Religion):

Primary Religion: Protestantism
Religious Affiliation: Christianity

40%
%
Protestantism Adherents

Dig Deeper (Language):

Primary Language: Samoan
Language Family: Austronesian

100%
%
Samoan Speakers

Media Resources in Samoan:

Films:

Provided by the Jesus Film Project

View all resources

Bible Resources in Samoan:

Provided by Faith Comes by Hearing

Or check out the Samoan bible at Bible.com

Linked from YouVersion

View all resources

Explore Lostness and Next Steps

Unengaged and Unreached

Strategic Priority Index (SPI): Unengaged and Unreached (SPI: 2), which means there are less than 2% evangelical Christian populations among which there are no known efforts focused on establishing self-sustaining churches consistent with evangelical faith and practice.
Lostness Priority Index (LPI): Significantly Reached People Group, (LPI: 6), > 20% Evangelical.
Global Status of Evangelical Christianity (GSEC): 10% or Greater Evangelical (GSEC: 6), this people group is greater than or equal to 10% evangelical

Next steps for the Samoans:
Begin signifcant prayer and fasting for this group
Send cross-cultural teams to discover and research this people group
Begin gospel seed sowing and church planting among this group

SPI: Unreached yet Engaged

The Samoans are Engaged yet Unreached, which means there are less than 2% evangelical Christian populations but there are sustained efforts at establishing self-sustaining churches consistent with evangelical faith and practice.

Next steps for the Samoans:
Continue prayer and fasting for this group
Continue gospel seed sowing and church planting among this group
Begin training up local leaders to lead and develop strategies to reach their own people

SPI: No longer Unreached

The Samoans are No Longer Unreached, which means there are more than 2% evangelical Christian populations and there are churches consistent with evangelical faith and practice. There is still more to be done among them.

Next steps for the Samoans:
Empower local believers to begin praying for their own people
Continue gospel seed sowing and church planting
Encourage local leaders to being leading church planting strategy and looking for Unreached and Unengaged groups nearby

Pray specifically for the Samoans of New Zealand

Note then the kindness and the severity of God: severity toward those who have fallen, but God's kindness to you, provided you continue in his kindness. Otherwise you too will be cut off.
readRomans 11:22

Pray that God will transform those who persist in unbelief and, in His everlasting kindness, graft them into His family.

All the earth worships you and sings praises to you; they sing praises to your name.
readPsalm 66:4

Pray that the good news of Jesus will advance here and that many will bow down and sing praises to His name.

For if we go on sinning deliberately after receiving the knowledge of the truth, there no longer remains a sacrifice for sins.
readHebrews 10:26

Pray that as people place their faith in Christ, they will live with reverence for God and not deliberately keep sinning after they receive the knowledge of the truth.

Pray then like this: “Our Father in heaven, hallowed be your name. Your kingdom come, your will be done, on earth as it is in heaven."
readMatthew 6:9b-10

Pray that God will raise up Christians who are driven by a desire to see God's name worshiped, His kingdom come, and His will be done, on earth as it is in heaven. Ask Him to send them to the lost in this people group and sustain them.

Samoan Across Countries (ROP3 - 108580) reported in the following countries:

To download a comprehensive people group list in spreadsheet form, visit our Research Data page.

Peoplegroups.org relies on updates from the field and other organizations for much of our data, so if you have any updates, please contact us. We use various international naming standards. For a list of these standards and fields, visit our Definitions page.

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