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PEOPLE GROUP PROFILE

The Samoans of New Zealand

The Samoans of New Zealand, numbering approximately 176,000 people, are No Longer Unreached. They are a Polynesian ethnic group indigenous to the Samoan Islands, an archipelago in Polynesia that is politically and geographically divided between the Independent State of Samoa and American Samoa, an unincorporated territory of the United States of America. They are an Diaspora people, in the Polynesian people cluster of the Pacific Islander Peoples affinity bloc. Their primary religion is Christianity - Protestantism. They primarily speak Samoan.

Samoans in American Samoa photo
Photo by Google. (2026). Image generated by Gemini 2.5 Flash: Samoan

Fast Facts:

Affinity Group: Asian Pacific Rim Peoples
Country: New Zealand
People Cluster: Polynesian
Primary Language(s): Samoan (smo)
Primary Religion(s): Christianity - Protestantism
Population: 176,000
Strategic Progress Index (SPI): No Longer Unreached
Global Status of Evangelical Christianity (GSEC): 10% or Greater Evangelical
People Group ID: PG018506
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Pray for the Samoans of New Zealand

Join others around the world in praying for the lost to be saved, the gospel to advance, the global Church to grow, and for laborers to be sent out and sustained in the harvest.

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Dig Deeper (Religion):

Primary Religion: Christianity - Protestantism
Religious Affiliation: Christianity

%
Christianity - Protestant… Adherents

Dig Deeper (Language):

Primary Language: Samoan
Language Family: Austronesian

%
Samoan Speakers

Media Resources in Samoan:

Films:

Provided by the Jesus Film Project

View all resources

Bible Resources in Samoan:

Provided by Faith Comes by Hearing

Or check out the Samoan bible resources at Bible.com

Linked from YouVersion

View all resources

Next steps for the Samoans

The Samoans are Unengaged and Unreached, which means there are less than 2% evangelical Christian populations among which there are no known efforts focused on establishing self-sustaining churches consistent with evangelical faith and practice.

Begin signifcant prayer and fasting for this group
Send cross-cultural teams to discover and research this people group
Begin gospel seed sowing and church planting among this group

Next steps for the Samoans

The Samoans are Engaged yet Unreached, which means there are less than 2% evangelical Christian populations but there are sustained efforts at establishing self-sustaining churches consistent with evangelical faith and practice.

Continue prayer and fasting for this group
Continue gospel seed sowing and church planting among this group
Begin training up local leaders to lead and develop strategies to reach their own people

Next steps for the Samoans

The Samoans are No Longer Unreached, which means there are more than 2% evangelical Christian populations and there are churches consistent with evangelical faith and practice. There is still more to be done among them.

Empower local believers to begin praying for their own people
Continue gospel seed sowing and church planting among this group
Encourage local leaders to being leading church planting strategy and looking for Unreached and Unengaged groups nearby

Pray specifically for the Samoans of New Zealand

And Mary said, "My soul magnifies the Lord, and my spirit rejoices in God my Savior."
readLuke 1:46-47

Pray that those who are lost will recognize their need for a Savior and joyfully embrace the mercy that God offers.

Other seeds fell on good soil and produced grain, some a hundredfold, some sixty, some thirty. He who has ears, let him hear.
readMatthew 13:8-9

Pray that they will have open hearts and minds to the Word of God, and that it will take root in their lives and bear fruit for His glory.

And after she was baptized, and her household as well, she urged us, saying, “If you have judged me to be faithful to the Lord, come to my house and stay.” And she prevailed upon us.
readActs 16:15

Pray that God will bring entire families and households to faith in Him and raise up servant-leaders from among them.

After this the Lord appointed seventy-two others and sent them on ahead of him, two by two, into every town and place where he himself was about to go.
readLuke 10:1

Ask God to raise up, send out, and sustain Christians who can go together to share the good news of Jesus with those who need it.

Samoan (ROP3 - 108580) reported in the following countries:

To download a comprehensive people group list in spreadsheet form, visit our Research Data page.

Peoplegroups.org relies on updates from the field and other organizations for much of our data, so if you have any updates, please contact us. We use various international naming standards. For a list of these standards and fields, visit our Definitions page.

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