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PEOPLE GROUP PROFILE

The Samoans of New Zealand

The Samoans of New Zealand, numbering approximately 176,000 people, are No Longer Unreached. They are a Polynesian ethnic group indigenous to the Samoan Islands, an archipelago in Polynesia that is politically and geographically divided between the Independent State of Samoa and American Samoa, an unincorporated territory of the United States of America. They are an Diaspora people, in the Polynesian people cluster of the Pacific Islander Peoples affinity bloc. Their primary religion is Protestantism. They primarily speak Samoan.

Photo by Google. (2026). Image generated by Gemini 2.5 Flash: Samoan

Fast Facts:

Affinity Group: Asian Pacific Rim Peoples
Country: New Zealand
People Cluster: Polynesian
Primary Language(s): Samoan (smo)
Primary Religion(s): Protestantism
Population: 176,000
Strategic Progress Index (SPI): No Longer Unreached
Global Status of Evangelical Christianity (GSEC): 10% or Greater Evangelical
People Group ID: PG018506
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Pray for the Samoans of New Zealand

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Dig Deeper (Religion):

Primary Religion: Protestantism
Religious Affiliation: Christianity

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Dig Deeper (Language):

Primary Language: Samoan
Language Family: Austronesian

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Media Resources in Samoan:

Films:

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Bible Resources in Samoan:

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Provided by Faith Comes by Hearing

Or check out the Samoan bible resources at Bible.com

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Next steps for the Samoans

The Samoans are Unengaged and Unreached, which means there are less than 2% evangelical Christian populations among which there are no known efforts focused on establishing self-sustaining churches consistent with evangelical faith and practice.

Begin signifcant prayer and fasting for this group
Send cross-cultural teams to discover and research this people group
Begin gospel seed sowing and church planting among this group

Next steps for the Samoans

The Samoans are Engaged yet Unreached, which means there are less than 2% evangelical Christian populations but there are sustained efforts at establishing self-sustaining churches consistent with evangelical faith and practice.

Continue prayer and fasting for this group
Continue gospel seed sowing and church planting among this group
Begin training up local leaders to lead and develop strategies to reach their own people

Next steps for the Samoans

The Samoans are No Longer Unreached, which means there are more than 2% evangelical Christian populations and there are churches consistent with evangelical faith and practice. There is still more to be done among them.

Empower local believers to begin praying for their own people
Continue gospel seed sowing and church planting among this group
Encourage local leaders to being leading church planting strategy and looking for Unreached and Unengaged groups nearby

Pray specifically for the Samoans of New Zealand

For by him all things were created, in heaven and on earth, visible and invisible, whether thrones or dominions or?rulers?or authorities—all things were created through him and for him.
readColossians 1:16

Pray for those who are lost among them, that they will come to know the One who created all things and holds all things together.

“I was ready to be sought by those who did not ask for me; I was ready to be found by those who did not seek me. I said, ‘Here I am, here I am,’ to a nation that was not called by my name."
readIsaiah 65:1

Pray that the lost will be found by God, even when they are not seeking Him. Pray that He will reveal Himself to them in a way they cannot ignore and that they will respond in faith.

But you are a chosen race, a royal priesthood, a holy nation, a people for his own possession, that you may proclaim the excellencies of him who called you out of darkness into his marvelous light.
read1 Peter 2:9

Pray that as people place their faith in Christ, they will embrace their identity as God's chosen people, royal priests, and holy nation, living out their faith with purity and devotion.

For God so loved the world, that he gave his only Son, that whoever believes in him should not perish but have eternal life.
readJohn 3:16

Pray that God will send and sustain believers to cross cultures and share the gospel with the lost. Ask that He will give them His heart for the lost and that many will believe in Him and not perish but have eternal life.

Samoan (ROP3 - 108580) reported in the following countries:

To download a comprehensive people group list in spreadsheet form, visit our Research Data page.

Peoplegroups.org relies on updates from the field and other organizations for much of our data, so if you have any updates, please contact us. We use various international naming standards. For a list of these standards and fields, visit our Definitions page.

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